Primary Market Research Services

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SPECIAL REPORTS	DOCUMENTS	P.O.Box 460664, Fort Lauderdale, FL 33346-0664 Tel: 954-659-8353 • Email: info@kcipartners.com

PRIMARY MARKET RESEARCH SERVICES
KCI conducts primary market research worldwide. Our resources and partnerships meet every challenge, including recruiting the hardest to reach physicians and patients with specific health conditions. Our extensive physician database allows very cost effective recruiting of respondents. Further, our strong relationships with physician key opinion leaders in North America and Europe and industry executives provide client access to traditionally very difficult to recruit respondents.

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Services encompass:

	•	One-on-one interviews		•	Quantitative studies
	•	Focus groups		•	Web hosted studies
	•	Moderating key opinion leader meetings

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Our primary market research experience extends to projects focusing on:

	•	Conjoint analysis and other advanced techniques		•	Customer loyalty/satisfaction
	•	Market sizing and sensitivity analysis		•	Pricing
	•	Concept testing		•	Branding
	•	New product/service development		•	Positioning
	•	Customer preference assessment		•	Message testing
	•	Product pre- and post-launch measurements		•	Name testing
	•	Product/service acceptance		•	Competitive intelligence

Links to:	STRATEGIC MARKET RESEARCH	SECONDARY MARKET RESEARCH